Hasbro’s gaming studio created many versions of the game before landing on the one that’s being released. (HAS) is paying the Times a licensing fee to use Wordle. The new title fits into the company’s pop-culture portfolio of games, including Monopoly editions based on “Bridgerton” and “Stranger Things.” Hasbro (HAS)’s fastest launches, Biehl said, as it took the team less than a year to create it. “Wordle: The Party Game” is one of Hasbro
“That’s when we knew that there was something special about it.” “What sparked our interest was … how much fun people were having posting the results on social media,” Biehl said in an exclusive interview with CNN Business. Hasbro approached the New York Times to make a party game after noticing how popular Wordle had become online, according to Hasbro Gaming’s Senior Vice President and General Manager Adam Biehl. Hasbro is partnering with the New York Times, which owns the popular online word puzzle, to create “Wordle: The Party Game.” The new board game “delivers classic Wordle gameplay, but now in an all new way,” the companies said in a press release. Wordle is jumping from the P-H-O-N-E to the B-O-A-R-D.
